Posts Tagged ‘ Link Building

SEO Evolution: Past, Present and Future of Search Quality

Google Web Spam lead Matt Cutts draws mixed reactions in his post regarding their search quality results. This has been in relation to several complaints that Google is not doing enough in handling spam more specifically serving low-quality content farms in its result pages. Rand Fishkin also posted early December about anchor text spam and how the Google team is blindsidedly doing nothing about it.  

Of course you could game Google Rankings, but the question is, how do you play it without anybody noticing? The winner is he who plays the game discreetly…   - Jim Rey

How to Rank in Google Place Results

With the recent launch of Google Place Search on October 27, 2010, the SEO community has been uneasy on how their sites would perform. I’ve seen few of our client sites dropping from Position 1 to Page 3 results, while some have retained its first page rankings.

We have done some few research and found out that Place search do still use some major Google Organic Ranking signals in its algorithm — still factoring in the number of inbound links, anchor text, link authority and some basic onpage factors such as title tag. Without official confirmation from Google, this is nothing but pure speculations –no different from “bounce rate” conjecture as a ranking signal.

Yahoo-Bing Search Update & the Best Linkdomain Replacement

Yahoo has been implementing some very major changes on its search architecture starting this week — Yahoo search in North America is now powered by Bing. This is in part of Yahoo! and Microsoft Search Alliance 10 year deal which was closed last July 29, 2009 to take on search giant Google.

Yahoo Linkdomain query not working

I havent heard any news lately about Yahoo and Bing partnership, until one of my search queries which I mainly depended on for gathering prospect edu/gov links were not working in Yahoo! Search US just of today.

1. linkdomain:competingsite.com +site:.edu -site:.com -site:competingsite.com
2. linkdomain:competingsite.com +site:.gov -site:.com -site:competingsite.com

If you enter the above queries in http://search.yahoo.com and http://ca.search.yahoo.com, no results will be found. Take notice of the “Powered By Bing” text on the footer section for each result page.

Finding the Most Relevant Contact for Link Request

In order of priority

  1. Use emails listed in “Link page” , or follow any links for contact forms or links which the site admin suggested for link suggestions.
    • For link suggestions, email admin@web.com.
    • Contact admin@web.com for comments and feedbacks.
    • admin@web.com (even any email ad which the ADMIN listed in link page)
    • For more information, e-mail admin@web.com
    • Use contact form(with link to http://www.web.com/contact-link-request) for link recommendations
    • Email found in sidebar of link page
      E) sbdc@tcnj.edu
    • Found in footer section of Link Page
      “Suggest links, articles or ideas to include on this site”
      Note: Following this will lead to https://jedi.tcnj.edu/webteam/cgi-bin/formgenie/formgenie.pl?form=11520 which is a form for link request

Findings: A Research Study on Exact vs Anchor Text Variation in Links

This is a continuation of the study I conducted on my first month of exposure to SEO(December 2008) under “Research and Analysis” team.

Data Gathered:

Table 1. Inbound links containing keywords in Anchor Text

Number of Words Inbound links containing keywords in Anchor Text % Inbound links NOT containing keywords in anchor text %
One Word 60.12% 39.88%
Two Words 34.29% 65.71%
Three Words 23.82% 76.18%
Total Percentage 39.41% 60.59%

Introduction: A Research Study on Exact vs Anchor Text Variation in Links

This is a study I conducted on my first month (December 2008) of exposure to SEO under "Research and Analysis" team.

Introduction:

The anchor text or link label is the visible, clickable text in a hyperlink. It can be in External Links (links from other sites), internal links (links on your pages), navigation maps, and links on your main page.