Finding your No. 1 SEO Competitor
Your site will always have a ranking archenemy once you start targeting at a number of more competitive keywords. In order to win the ranking war, it is vital to determine your enemy’s game plan. Study what the enemy’s doing, immitate and outdo your opponent. In SEO, the on-page war is easy to outperform, it is that off-page war that plays the tricks — because it is hidden, powerful and beyond one’s control. Studying your competitor primarily mean to analyze what type of links he is getting: directory links, article submission links, edu/gov links, guest post links, resource links, do-follow comment links and etc. The quantity and quality of these links provides a good snapshot of your competition and how much should be done to outrank your opponent. But before you deal with link competition analysis, you need to determine your number 1 competitor first. Common sense tells us that its the site earning the ranking position you’re probably aiming on. But what if your targeting several keywords? Well, here’s the tip…
- Gather all your targeted keywords, then do a search basically for all 3 major search engine (you can do only one if your feeling lazy).
- List out all sites ranking first page for all your keywords. So, if you have 5 targeted keywords, there should be more or less 150 URL’s in your list. If your listing out Google first page only, then, there should only be 50.
- Afer listing out, filter out the root domains of all the pages ranking. Filtering out will determine true competition, especially if it contains the targeted keywords in domain names. You can do spreadsheet manipulations for these, to filter out internal pages.
- So you have 150 and 50 root domains, for those doing a search for all 3 search engines and Google search only, respectively. Simply do a count for all sites which has the higher number of occurrence, then sort in descending order. Again, for step 4, it is easy to create template excel file to count the number of occurrence per site.
So as a conclusion, the site which has the higher number of occurrence is your No.1 SEO competitor. You should prioritize your analysis on this site compared to other competing site. After you’re done checking and building links, move out to next one which also has the higher number of occurrence.