Technical Approach of an Old Wisdom…

Google Web Spam lead Matt Cutts draws mixed reactions in his post regarding their search quality results. This has been in relation to several complaints that Google is not doing enough in handling spam more specifically serving low-quality content farms in its result pages. Rand Fishkin also posted early December about anchor text spam and how the Google team is blindsidedly doing nothing about it.  

Of course you could game Google Rankings, but the question is, how do you play it without anybody noticing? The winner is he who plays the game discreetly…   - Jim Rey

Amazon won’t be happy as big G steps up its competition in Ebook Online Selling. Google has been very busy scanning a wide range of books — classic, university papers to historical books. Now, they are in the business of selling best sellers also!!! For the span of 7 years since they’ve launch Google Books since 2004, they have scanned more than 15 million books from more than 35,000 publishers. And now, these copies is also available through the Google Ebook Store. I am not a big fan of eBooks but with the trend, I’m having second thoughts, especially that Google has now jumped into the bandwagon.

Lin Mun Poo is a 32-year old hacker from Malaysia who is known for cracking the firewall of the Cleveland Federal Reserve Bank last June 2010 and stole with more than 400,000 credit card numbers. This is in contrary to the statement issued by Cleveland Fed that Poo only hacked into a network of at least 10 test computers and no Fed data was accessed.

Poo also confessed of breaking into computer networks of various international finance centers. Prosecutors added that on August 2010, he also hacked a major Department of Defense contractor which manage systems for highly sensitive military operations. Some of known systems he broke are FedComp, Firemen’s Association of the State of New York and the Mercer County New Jersey Teachers

Direct answer to this question is.. YOU CAN’T..

Table. Exclusions Standard Table 

But why do you want to de-index your robots text file?

• Some advanced affiliate marketers are using redirects to show a more user-friendly URL, and disallow these pages, they sometimes use robots text file to keep their products private and safe for more competition.

Your site will always have a ranking archenemy once you start targeting at a number of more competitive keywords. In order to win the ranking war, it is vital to determine your enemy’s game plan. Study what the enemy’s doing, immitate and outdo your opponent. In SEO, the on-page war is easy to outperform, it is that off-page war that plays the tricks — because it is hidden, powerful and beyond one’s control. Studying your competitor primarily mean to analyze what type of links he is getting: directory links, article submission links, edu/gov links, guest post links, resource links, do-follow comment links and etc. The quantity and quality of these links provides a good snapshot of your competition and how much should be done to outrank your opponent. But before you deal with link competition analysis, you need to determine your number 1 competitor first. Common sense tells us that its the site earning the ranking position you’re probably aiming on. But what if your targeting several keywords? Well, here’s the tip…

I’ve been in contact with a client’s developer this past few days regarding URL rewrites of plain old *.html files to *.aspx. The SEO principle involve in this is pretty simple, “301 redirect all old *.html pages to each equivalent new *.aspx pages”. This is pretty tricky and requires more advance coding skills and familiarity with server side scripting, but once implemented properly, you don’t have to worry about URL rewrites affecting your search engine rankings.

Why use 301 redirect?
There are several types of redirects to choose from, but 301 redirect which stands for “permanent redirection” transfers link power from the old pages to new pages.

This is a continuation of the study I conducted on my first month of exposure to SEO(December 2008) under “Research and Analysis” team.

Data Gathered:

Table 1. Inbound links containing keywords in Anchor Text